How Performance Marketing + Business Process Improvement Can 10X Your ROI
Discover how ASERITO combines performance marketing and Six Sigma-based business process improvement to unlock sustainable, scalable, and data-backed digital growth.
6/10/20252 min read
Let’s be honest—most digital marketing agencies
talk about clicks, impressions, and traffic. But when the boardroom asks the real questions—“What’s our ROI?” “Why is CAC going up?” “Why are leads dropping off?”—the answers get blurry.Identificando el Cambio que Deseas
At ASERITO, we’re not here to just run ads. We engineer performance.
By integrating Performance Marketing with Business Process Improvement (BPI) and Data Analytics, we go beyond digital tactics to fix systemic bottlenecks and unlock 10X impact across your entire funnel.
The Problem: You’re Scaling Ads, But Not Results
Running Facebook or Google Ads is easy. Scaling them profitably is hard.
You might face:
High click-through but low conversions
Rising CAC despite better creatives
Inconsistent lead quality
Wasted ad spend due to poor CRM or follow-up delays
The Solution: The ASERITO Method
We don’t treat marketing in isolation. We dissect the entire customer journey—from ad click to CRM handover to final sale. Here’s how we blend Performance Marketing with Business Process Improvement to multiply your ROI
Step 1: Funnel-Wide Audit (Not Just Ads)
We analyze every touchpoint: ad copy, website flow, lead routing, sales conversion speed, CRM workflows, and follow-ups. Result? We identify hidden drop-offs your media team never sees.
Step 2: Campaigns Built on Precision
Our ads are not just creative—they’re backed by data, CRO principles, and A/B-tested audience segmentation. Add predictive analytics, and we can model ROI before you even spend.
Step 3: Six Sigma Tools to Fix the Leaks
Slow follow-ups? Broken handovers? Sales blaming marketing? We deploy Lean Six Sigma methodologies to streamline operations—from marketing to sales to CX. Think DMAIC, 5S, root cause analysis—implemented for real-time revenue operations.
Step 4: Actionable Dashboards and Real-Time Reporting
We don’t hand over vanity reports. You get custom dashboards that map revenue per channel, conversion lag, lead quality score, and more. Your marketing becomes a measurable profit center, not a gamble.
Real Case Snapshot (Client: SUGAR Cosmetics)
Original ROAS: 2.4x
Ad spend optimized: ₹3.6M
Process gap fixed: 17-hour delay in lead follow-up → reduced to 2.5 hrs
Final ROAS after BPI + retargeting: 7.1x
Why This Works: A Culture of Data Meets Creative Firepower
Most agencies either do creative well or analytics well. We do both—and add process rigor. Because growth doesn’t just come from better ads. It comes from fixing the way your business operates under pressure.
Conclusion: This Is the Future of Scalable GrowthMarketing isn’t about vanity anymore. It’s about velocity, efficiency, and compounding gains.If you’re spending lakhs on ads but leaking revenue through inefficient systems, it’s time to upgrade from a digital agency to a digital performance partner.Let’s turn your marketing into a lean, data-driven revenue machine.
Talk to ASERITO. Let's engineer your next 10X.